5 Jobs Fit for Gen Z Workers
Dan Schawbel is the leading personal branding expert for young professionals. Read full profile
People you know or have never met yet are googl'ing you lot. Let's confront it, yous're even google'ing yourself! At the terminate of 2007, the Pew Internet Research Team found that 47% of people search for information near themselves online (Self-Googling), which was more than than double 5 years ago. It'south a pretty safe bet that percentage has climbed to over 50 or 60% by this year.
Some people might can it ego-surfing, but information technology'south really a good practice to see what results come up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to larn more most you. Hiring managers want to see if you take a clean record in Google, which is your permanent record because every motility you lot make (yes even a blog comment) is stored at that place forever. Before I went on a second date in one case, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Endeavor doing it right now and see what you lot get.
There is no hiding from Google!
Google keeps track of merely about everything you lot exercise on the net. It patrols and captures your online behavior, such every bit when you post on your web log, tweet using Twitter, join social networks, annotate on other blogs, write manufactures for online news sources and more. Bated from the content you create and distribute over the net, other people are talking about you, which means that Google has a consummate picture (almost similar an autobiography) of your life. In the digital historic period, Google is your resume, your permanent record and a journal of your life. Your children and children's children will be able to detect out everything nearly you when they abound older. "Mom, look what I just establish out about Dad in Google." Your personal brand can't hide from Google. There is one major exception to this though.
Common names
If your name is mutual, such as Mike Smith, then it will exist very hard to own your Google results. There are over 54 million results for "Mike Smith" in Google. You lot won't exist able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top ten results, that may be achievable, if you either become very famous or work extremely difficult at building content each and every day for your entire life. At the historic period of sixty you might find out that Google changed their algorithm and yous'll lose all that difficult work. The signal being is that yous'll have to differentiate your name in order to rank loftier. I typically recommend you apply your middle name or a nickname in this case. The worst example scenario is that you modify your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which ways traditional media sources (NY Times, ABC News) write articles almost them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and higher! Your web log posts most these celebrities will never terminate up on the top twenty results for their name unless you are Perez Hilton. If your name is the same as a celebrities, you are in big trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't take whatever friends with these names, but even with C-level celebrities, you don't stand a risk. If you are stuck with a celebrity name, I suggest that you build your brand around an area of your expertise or interest and connect it to your brand name.
Unique names
While growing upward, you lot might have been made fun of people of your unique proper name considering it was "different." Although you were ostracized and made fun of, correct at present you lot get to express mirth at everyone else! With a distinct name, you lot are able to easily manipulate the results for your name on search engines. When you go to your high schoolhouse reunion and meet your friends, y'all'll get the last laugh because you can be visible and control perceptions, while they simply cannot. When you Google your name, whether you have results that reflect your brand, you'll see how hard information technology will be to rank high for it or non. Depending on the contest, it may have you a few days or a few months. Over time, if you work very difficult, you'll own the acme x results for your proper name.
In my next post, I'll talk well-nigh what y'all can practice to proceeds control over your Google results and let your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
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Source: https://www.lifehack.org/397835/5-jobs-fit-for-gen-z-workers
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